Global communication and global travel have transformed economic life in our world and have been important tools in improving quality of life for many. They have transformed our world’s culture in ways that we do not yet fully understand. Let’s take the first small steps in building the technology and business models most appropriate to a renewable resource-based sustainable economy.

Imagine if each of the 4.3 million daily commuters on the New York City subway took an international flight. Now think of each of those people on flights spewing jet fuel emissions, guzzling canned soda from plastic airline cups and water from plastic bottles, tossing hotel toiletries into non-recycling bins, blasting hotel air conditioners, and so forth. Despite this apparent mess, is responsible travel possible?