choice architecture Archives - State of the Planet

Helping Consumers See the Green Behind Fuel Economy

New research from the Center for Research on Environmental Decisions sheds light on how best to present information on U.S. fuel economy labels. Consumers choose fuel-efficient vehicles more frequently when fuel economy is expressed in terms of the cost of gas on a long term, 100,000-mile scale. The scale currently used on the U.S. fuel economy label (15,000 miles per year) produced the weakest preference for fuel-efficient vehicles in this study.

by |March 11, 2014

Making Green Behavior Automatic

A default is defined as an option that applies if the chooser does nothing. The good news is that setting greener choices as defaults can automatically nudge people into more sustainable behavior.

by |May 23, 2013