New research from the Center for Research on Environmental Decisions sheds light on how best to present information on U.S. fuel economy labels. Consumers choose fuel-efficient vehicles more frequently when fuel economy is expressed in terms of the cost of gas on a long term, 100,000-mile scale. The scale currently used on the U.S. fuel economy label (15,000 miles per year) produced the weakest preference for fuel-efficient vehicles in this study.
Despite their differences, both humanitarian crises and environmental issues are faced with an unending struggle to engage the public. A recent study reveals a new psychological mechanism confronting conservation efforts, and points the way to overcoming obstacles related to inaction.
Researchers from the Center for Research on Environmental Decisions will participate in a poster session featuring the work of each center funded under the National Science Foundation’s “Decision Making Under Uncertainty” grant. Nada Petrovic and Lisa Zaval will present the poster “What’s in a frame when it comes to fossil fuels: Does health matter more than climate change?” and Matt Sisco will present the poster “Why do people care about sea lions? A fishing game to study the value of endangered species.”
Actions by individuals and households to reduce carbon-based energy consumption have the potential to change the picture of U.S. energy consumption and carbon dioxide emissions in the near term by integrating insights from the behavioral and social sciences.
Researchers from the Earth Institute’s Center for Research on Environmental Decisions will present their work at the 2012 American Geophysical Union Conference in San Francisco this week. Psychology doctoral candidate Katherine Thompson will present a poster entitled “The Psychology of Hazard Risk Perception”; and visiting research scholar Diana Reckien will present a poster entitled “Realities of Weather Extremes on Daily Life in Urban India—How Quantified Impacts Infer Sensible Adaptation Options.”